About &VRIENDE Market
This weekend André and I headed over to Beaurain Heidelberg Poortjie Venue and Guesthouse to attend the &VRIENDE Seasonal Market. &VRIENDE translates to ‘and friends’ and as it is three friends that started &VRIENDE the name is perfect. For months I’ve kept my eye on this market’s Instagram account. I fell in love with their visuals, the beautiful design and especially the thinking that went into marketing the event. After being enticed by the aesthetics I hoped that the market itself will hold up to my expectations. As you can probably guess, it did. I was so pleased about the fact that the organisers obviously value quality over quantity. It was a carefully curated experience that made our road trip to Heidelberg so much sweeter.
Who are the friends behind &VRIENDE?
Johannes van Greunen, Francois Scholtz and Katryn Beaurain. Johannes is a furniture and interior designer, Francois is in banking and Katryn is a fashion designer and the owner of Poortjie.
What sparked the idea to start the &VRIENDE market?
The three of us share a keen interest in design, food and other fine things and so the &FRIENDS market gathering was started as an opportunity to spend time with creative friends and share their work with others.
What do you envision &VRIENDE being/becoming?
Our vision is to grow the market into a seasonal occasion that curates South African makers and purveyors of fine food and contemporary craft and design in a styled environment. We do not want to limit the concept to only the market gathering. We are planning pop-up gatherings in different locations, with different concepts for each one. Think concept stores, unconventional luncheons in hidden spots and more.
You had some great newcomers at your market, what brands are you excited to work with again?
We are obsessed with them all, but we’d love to collaborate on something spectacular with Greyroom and Botanicus. Is it a coincidence that they are both named Jonette? We think not and can already picture a contemporary floral woven carpet to be launched at our next gathering. Wishful thinking?
We want to include as many tastemakers and trendsetters in our concepts to build a creative community and gatherings that are everything we struggle to find in SA currently. We want to create a brand of international standards but with a distinct local approach. South Africa need not stand back, we have enough creative talent and are already moving towards establishing a true South African design aesthetic and a space for local luxury.
If you like the idea of sipping gin and feasting your eyes on some local talent’s craft then keep your eyes open for the next instalment of &VRIENDE early next year. If you missed out on the event grab a cup of coffee and scroll down to see a glimpse of what you missed.
It is always fantastic to find some new local products and makers to stalk on Instagram and &VRIENDE did not disappoint. I loved that the market was so intimate giving shoppers ample time to chat to creatives and look at products in their own time. So here we go with some of my favourites!
Summah x Wass
Summah‘s beautiful Turkish linen towels have been on my mind for quite some time. In our home, we are big fans of linen towels. Since my discovery of Summah’s towels, I’ve had my eye on this collaboration with Wass. I was so happy to see it in person. Summah and Wass put together three beautiful men’s kits consisting of a grooming kit, a travel kit and a facial kit. The products in these kits are of exceptional quality and well worth a look if you love natural products.
Henriette Botha‘s work is well known and it never seizes to amaze. The team at &VRIENDE put together a stall completely curated by them and they selected some of the finest items from a collection of makers. Henriette Botha’s bold and sophisticated and sophisticated jewellery was part of this ensemble. Expect tassels and minimal gold rings to wow you.
Somehow I missed out on Katryn Beaurain‘s beautiful collection and I am oh so happy that this has been corrected. I have since clicked through Katryn Beaurain’s online store and if the photographs don’t convince you, I can assure you that her pieces are just as beautiful up close as they are online.
Carry Ann Handbags
Locally designed and crafted with care. What is not to love? Sisters Inge Viljoen and Denielle van der Merwe (also see Everyday Eatery) partnered with Jenny Mason to create Carry Ann, a brand that produces beautiful handmade, limited edition bags that celebrate a portable lifestyle.
I have watched from the sideline as Greyroom has grown and evolved and it is a beautiful journey Jonette and this brand is on. If you are looking for a handwoven rug made from consciously sourced wool then look no further. Greyroom also takes on custom orders to ensure that you get something that suits you and your space perfectly.
Kolmio Jewellery specialises in custom wedding and engagement rings, however, Tracey has dipped her toes in some new waters. Tracey’s minimal designs are beyond beautiful. My favourite is definitely the earrings below. I’m looking forward to seeing more from Kolmio.
I love nice smelling products (who doesn’t!) and Mimi’s Botanicals delivers tenfold. My favourite from everything I could smell and sample right there is undoubtedly the Nourishing Solid Body Oil. If you like some naturally fragranced bathtime delights then you need to stop by Mimi’s Botanicals.
If you follow the blog you’ll know that I’ve been a supporter of Swagger Collective‘s work for quite some time. The moment you think ok, Tharien has done what she can she pulls a new rabbit out of her hat. Swagger plant stands are timeless and effortlessly fits into any style home.
Pull The Wool
You haven’t seen knitting be this cool ever. Liza Kleinloog knit kits for modern makers is fantastic. She has made an immense effort to include only the best for Pull the Wool. Everything from the design, the materials and the products are exceptional and rings true to its description. The knitting needles are handcrafted from Jacaranda wood and the yarn is the best quality 100% Merino wool.
Swish & Swank
Who doesn’t like a good and sturdy leather bags and if it is locally made, all the better. Swish and Swank makes sure to produce timeless hand stitched leather goods that will last you a lifetime. My favourite is definitely their Eve Tote which is available in black and brown.
All images copyright of Rita Hello. Please do not reuse without permission and give credit where it is due. This is not a sponsored post, all opinions are my own.