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Gucci SS16

Gucci SS16 on Rita Hello

I’m loving the 70’s feels happening right now and Alessandro Michele just took it to the next level. Since his appointment as creative director in January 2015 he has romanced everybody with his flamboyant and colourful patterns and floral designs. Glen Luchford did a tremendous job in directing the campaign film for the new Spring/Summer Collection. Gucci has taken this year by storm with their incredible art direction in this Berlin underground setting. Throwing in a peacock, genius! It is absurd, eccentric, colourful, cocky and I love it.

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